The digital revolution has changed the way we all communicate, providing an opportunity to connect with more audience members, in more ways, more frequently than has previously been possible. With business today being called upon to demonstrate more authenticity, transparency and collaboration than ever before, it is clearly the fast-changing digital space – characterised by listening, conversation and engagement – that provides the obvious location to demonstrate these principles in practice.
Glasshouse has award-winning digital knowledge and are experts in identifying who your key online stakeholders are and where they are communicating online. We then identify the most effective ways to join their conversations and shape discussions about you and your issues.
This entails working closely with sister agency Lexis to identify top influencers across social media. We use our unique Nod3x tool to analyse online conversations, discover what is really being said about your business online and by whom. This allows us to tailor our approach and shape the online reception of your message.
Based upon this insight, we help organisations establish and retain a voice on a variety of online platforms, from Twitter and LinkedIn to pinterest and Google+. Our goal is to drive the creation of strong online communities, the members of which become not just passive followers, but dedicated vocal advocates.