External communications & stakeholder engagement
A strong understanding of complex and often overlapping sustainability issues is paramount to success when creating multi-tiered communications outreach programmes for our clients.
The Glasshouse team has over 50 years of collective experience working in CR and sustainability (see sector expertise). During this time, we have built strong relationships with national, regional, international and specialist media, based on our close understanding of their agendas and the need for credible, informed and relevant commentary on the issues of the day. This knowledge is critical when positioning our clients’ stories in the media.
Glasshouse has also nurtured a broad and deep network of stakeholders. These include NGOs, online commentators, politicians, analysts, academics and organisations who are prominent in the field of sustainability. We draw on this network when helping our clients raise their profile, collaborate more closely with, or seek endorsements from, key influencers.… Read the rest
The digital revolution has changed the way we all communicate, providing an opportunity to connect with more audience members, in more ways, more frequently than has previously been possible. With business today being called upon to demonstrate more authenticity, transparency and collaboration than ever before, it is clearly the fast-changing digital space – characterised by listening, conversation and engagement – that provides the obvious location to demonstrate these principles in practice.
Glasshouse has award-winning digital knowledge and are experts in identifying who your key online stakeholders are and where they are communicating online. We then identify the most effective ways to join their conversations and shape discussions about you and your issues.
This entails working closely with sister agency Lexis to identify top influencers across social media. We use our unique Nod3x tool to analyse online conversations, discover what is really being said about your business online and by whom.… Read the rest
Internal communications & employee engagement
Successful internal communications has the potential to create employees that are not only knowledgeable about your sustainability vision, but are powerful and effective ‘ambassadors’ of it. This can generate pride and productivity amongst your work force, increase retention rates and position you as an attractive prospect for potential employees.
Glasshouse has first hand experience of creating, rolling out and measuring the impact of internal sustainability communications campaigns, both in the UK and internationally for organisations and multi-national corporations including Tesco, Coca-Cola and Microsoft.… Read the rest
Africa Agriculture Science Week
Glasshouse led media outreach strategy around the CGIAR Consortium’s activities at the 2013 Africa Agriculture Science Week in Ghana. Specifically, the team was tasked with assisting CGIAR in demonstrating what it is doing to support “Africa Feeding Africa”, identifying, developing and securing media stories with international and local media and co-ordinating media activity across all CGIAR Research Centers and Research Programs.
Glasshouse ran media relations on the ground in Ghana and from its London office, liaising with journalists, spokespeople and stakeholders in attendance and those internationally with an interest in the Week. Attendees from across CGIAR were kept updated via a daily bulletin. In addition, Glasshouse engaged with key stakeholders and organisations to arrange a high profile press conference.
- Coverage was achieved in top tier publications including The Guardian and Reuters and on the BBC World Service.
- Pan-African media outlets also covered the event, including All Africa and IRIN, as well as Ghanaian and Nigerian nationals.
Challenge Program on Water & Food
To launch a new series of Water Dialogue posters from the Challenge Program on Water & Food (CPWF), Glasshouse took over the CPWF Twitter channel and developed and implemented a relevant Twitter outreach strategy.
Glasshouse researched and identified online key influencers and analysed what they were sharing on Twitter, to inform a relevant outreach strategy. This ensured that CPWF were interacting with key influencers in a way that suited their style and interests on this platform.
- Within a week, Glasshouse reached over one million Twitter users including leading water charity Water.org, USAID and Microsoft Education.
- Visits to the Water Dialogue posters increased, with the page becoming the second most visited on the CPWF website.
“We believe the social media outreach campaign for the dialogue posters was a success due in large part to the enthusiasm of Glasshouse for CPWF’s work coupled with their knowledge of ways to engage others through social media.… Read the rest
Glasshouse launched the 2013 Montpellier Panel report, ‘Sustainable Intensification – A New Paradigm for African Agriculture’, written by a prestigious panel of agriculture experts including Professor Sir Gordon Conway, Director of Agriculture for Impact, a leading development policy initiative at Imperial College London.
The team were asked to improve understanding of sustainable intensification, in order to better inform policy thinking and debate on the topic in the media and global policy-making communities.
To achieve this, the report was translated into engaging articles and opinion pieces. Interviews were also secured for Agriculture for Impact representatives with key media.
- Glasshouse achieved positive coverage across top-tier media, including The Guardian, BBC World Focus on Africa and Nature.
- Such coverage helped to generate a new, more balanced dialogue around sustainable intensification and associated issues.