PureCircle is the global leader in production and marketing of high purity stevia ingredients. Glasshouse led communications strategy creation and roll-out around the launch of PureCircle’s 2020 environmental and health goals and its 2013 carbon footprint report.



Tasked with the objective of positioning PureCircle as the industry leader for sustainability, the team’s communications strategy included a competitor and customer analysis and traditional and social media outreach.  Messaging focused on its environmental commitments, PureCircle stevia’s ‘zero calorie’ credentials and highlighted its unique position in the industry for having full visibility and ownership across its vertical supply chain.


  • Coverage was secured in international and trade media outlets, including Voice of America, AllAfrica.com, Food Navigator and on the 2 Degrees network.
  • An engaging infographic, produced by Glasshouse, outlining the 2020 goals, was shared via social media.
  • PureCircle gained 519x more interactions than its key competitor during the time Glasshouse ran its Twitter account.