Tasked with the objective of positioning PureCircle as the industry leader for sustainability, the team’s communications strategy included a competitor and customer analysis and traditional and social media outreach. Messaging focused on its environmental commitments, PureCircle stevia’s ‘zero calorie’ credentials and highlighted its unique position in the industry for having full visibility and ownership across its vertical supply chain.
- Coverage was secured in international and trade media outlets, including Voice of America, AllAfrica.com, Food Navigator and on the 2 Degrees network.
- An engaging infographic, produced by Glasshouse, outlining the 2020 goals, was shared via social media.
- PureCircle gained 519x more interactions than its key competitor during the time Glasshouse ran its Twitter account.