Costa asked Glasshouse to create a communications strategy around the launch of their new packaging, which featured new nutritional guidelines.
Glasshouse developed strong messages, which demonstrated Costa’s holistic ‘life-cycle’ approach to waste and recycling, its position as the first coffee retailer in the UK to have signed up to the Government’s voluntary front of pack nutritional labeling scheme and its support for the Costa Foundation, the logo of which featured on the new packaging. This was wrapped up in a story highlighting that the new packaging showed Costa’s ‘Good Together’ CR and sustainability strategy in action.
- Glasshouse secured coverage across target food and drink, packaging and marketing media, including on the front page of Marketing Week.
- Headlines highlighted Costa as a sustainable retailer providing informative packaging and reducing waste.
- Thought-leadership blogs in target sustainability media were also secured.