Agrium is a major retail supplier of agricultural products and services in North and South America and Australia, a leading global wholesale producer and marketer of all three major agricultural nutrients, and the premier supplier of specialty fertilisers in North America.
Drawing from customer and stakeholder research, Glasshouse was tasked with developing Agrium’s CR and sustainability vision and articulating this, along with the impact of its work, in a coherent, creative and engaging way.
The team worked to define brand messaging, with iconography and a brand “look and feel” being created to bring this to life.
- A new Agrium sustainability website and design for its Sustainability Performance Update were produced as the front-line articulation of the newly defined proposition.
- Further information on other ways Glasshouse met this challenge can be found here.