Glasshouse was tasked with defining and communicating Agrium’s sustainability vision.
As part of its strategy, Glasshouse refreshed the company’s sustainability web pages and designed new content for them, including icons, infographics, case studies and animated videos.
- The new videos, shared via the website and YouTube, include an introduction to its sustainability approach and an articulation of its role in tackling the challenge of climate change.
- Marketing materials were developed to support the internal and external launch of the website and Sustainability Performance Update. Feedback from staff and stakeholders has been very positive, with a greater understanding of Agrium’s sustainability vision clearly communicated and understood.