Africa Agriculture Science Week

Glasshouse led media outreach strategy around the CGIAR Consortium’s activities at the 2013 Africa Agriculture Science Week in Ghana.  Specifically, the team was tasked with assisting CGIAR in demonstrating what it is doing to support “Africa Feeding Africa”, identifying, developing and securing media stories with international and local media and co-ordinating media activity across all CGIAR Research Centers and Research Programs.

Implementation:

Glasshouse ran media relations on the ground in Ghana and from its London office, liaising with journalists, spokespeople and stakeholders in attendance and those internationally with an interest in the Week.  Attendees from across CGIAR were kept updated via a daily bulletin. In addition, Glasshouse engaged with key stakeholders and organisations to arrange a high profile press conference.

Impact:

  • Coverage was achieved in top tier publications including The Guardian and Reuters and on the BBC World Service.
  • Pan-African media outlets also covered the event, including All Africa and IRIN, as well as Ghanaian and Nigerian nationals.

 

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